G’day. I’m Adrian.

I’m Adrian. I created Better Life Decisions because I’ve always been the person friends, family and workmates ask when they are trying to work out what to buy, what something is really worth, or whether the more expensive option is actually any better.

I started working on a farm from around the age of 11. It taught me early that money comes from hard work, that things need to last, and that buying something properly the first time is usually better than wasting money replacing the wrong thing later.

My working life has taken me through hands-on environments, retail, customer service, management, manufacturing and warehousing. Those jobs teach you something pretty quickly: flashy claims are easy. Value, reliability and real-world usefulness are what matter once somebody has actually spent their money.

Working in major retail also gave me years of experience seeing how products are marketed, how customers make buying decisions and how easy it can be to spend more than you actually need to. At Harvey Norman I worked my way into management and was 2IC during the store’s first million-dollar month.

I’ve also spent plenty of my own money over the years on technology, cars, audio equipment, property, travel and everyday household gear. Sometimes I got it right. Sometimes I learned the expensive way.

Better Life Decisions is my way of turning those lessons into something useful for other Australians.